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Ecommerce platform

Launch Your Own Ecommerce Store (Without Leaving Marketplaces)

Marketplaces like Amazon, Flipkart, and Meesho are great for discovery—but every order costs high commission and you never truly own the customer. Your own ecommerce store on Bhogi lets you control brand, margins, and relationships while still using marketplaces as an extra channel instead of the only one.

Start Your Store Free Compare platforms
Short Answer:

Use both. Marketplaces for reach, your Bhogi store for repeat customers and higher profit per order.

Marketplace vs own store

Here's the Real Difference

Selling on Amazon or Flipkart compared with your own store
Criteria Selling on Amazon/Flipkart Your Own Store
Commission Per Sale 15-25% + GSTOn ₹1,000 sale = ₹180-250 gone ₹0 commissionPayment gateway: 2% only
Customer Data You don't ownCan't contact buyer again You own 100%Email, phone - repeat marketing
Branding MinimalJust product listing, no brand identity Full ControlLogo, colors, story, trust
Pricing Power Race to bottomCompeting with 50 sellers You decidePremium pricing if you build trust
Discovery/Traffic Millions of buyersGreat for new products You drive trafficInstagram, Google ads, SEO
Setup Time 2-3 daysVerification process 1-2 hoursStore live same day

Platform comparison

Shopify vs WooCommerce vs Bhogi: Full Breakdown

Real costs, real limitations, honest recommendations. We compared setup difficulty, monthly fees, transaction charges, and hidden costs.

Feature Shopify Most popular worldwide WooCommerce Most flexible (WordPress) Bhogi Built for India
Monthly Platform FeeRecurring charge ₹2,899Basic plan ($39/month) ₹0Plugin is free ₹1,499All features included
Transaction FeesOn every sale 2.0%PLUS payment gateway 2%= 4% total per sale 0%PLUS payment gateway 2%= 2% total per sale 0%PLUS payment gateway 2%= 2% total per sale
Setup DifficultyTechnical skill needed

Easy. Drag-drop builder. No coding.

Requires WordPress knowledge. Need developer for customization.

Easy. Indian templates. Hindi/English support.

Indian Payment GatewaysRazorpay, Paytm, PhonePe
Razorpay Paytm (app needed) PhonePe (limited)
All supported

Requires plugin setup for each
All pre-integrated

One-click activation

Cash on Delivery (COD)Critical for India

Supported via Shopify Payments setup

Via plugins. Manual reconciliation needed.

Built-in. Auto-reconciliation. Fake order detection.

GST InvoicingIndian tax compliance Not included

Paid app needed (₹2K-₹5K/mo)

 Via plugins

Quality varies. Manual GSTR-1 filing.

 Built-in

Auto GST calculation. GSTR-1 ready.

Indian Shipping PartnersDelhivery, DTDC, Blue Dart Via paid apps

₹1,500-₹3,000/month extra

 Via plugins

Manual setup. Often breaks with updates.

 Pre-integrated

Delhivery, DTDC, Shiprocket included free

Total First Year CostPlatform + apps + theme
  • Platform: ₹34,788
  • Theme: ₹15,000
  • Apps: ₹60,000
₹1,09,788
  • Hosting: ₹12,000
  • Theme: ₹5,000
  • Plugins: ₹24,000
₹41,000
  • Platform: ₹17,988
  • Theme: ₹0
  • Apps: ₹0
₹17,988

Honest Recommendation

Choose Shopify if:

  • Selling internationally (not just India)
  • Have ₹10K+ monthly budget for apps
  • Need largest app ecosystem
  • "Powered by Shopify" badge matters for your brand

Choose WooCommerce if:

  • Comfortable with WordPress
  • Have developer on retainer
  • Need extreme customization
  • Migrating from WordPress blog

Choose Bhogi if:

  • Selling primarily in India
  • Need GST, COD, Indian shipping out-of-box
  • Want all features without paying for apps
  • Prefer India-based Hindi/English support
  • Want to save ₹50K-₹90K yearly

Decision framework

Which Model Is Right for You?

Sell on Marketplaces If:

  • You're just starting (need instant buyers)
  • Testing new product demand
  • Limited marketing budget
  • Commodity products (easy comparison shopping)
  • Don't need customer relationships

Good for: Electronics, books, generic products

Build Your Own Store If:

  • Want to build a brand (not just sell products)
  • Already have traffic (Instagram 10K+ followers)
  • Unique/custom products
  • Want repeat customers (coffee, cosmetics, fashion)
  • Tired of 20% commission eating profits

Good for: Fashion, cosmetics, food, handmade, D2C brands

Recommended Strategy:

Use Both: Marketplace for Discovery + Own Store for Profit

  1. Week 1-4: List on Amazon/Flipkart to validate demand and get initial sales.
  2. Week 5: Launch your own store, start collecting emails.
  3. Week 6+: Use Instagram/WhatsApp to drive traffic to own store (0% commission), keep marketplace for new customer discovery.

Launch plan

How to Launch Your Store (Week-by-Week Plan)

  1. Week 1

    Setup & Design

    • Choose template (50+ Indian business themes)
    • Upload products (bulk CSV import or one-by-one)
    • Set pricing, shipping rates
    • Connect payment gateway (Razorpay/Cashfree)

    3-4 hours total

  2. Week 2

    Launch & First Sales

    • Share store link on Instagram, WhatsApp
    • Offer launch discount (10-15% off first 50 orders)
    • Test checkout flow with friends/family
    • Setup WhatsApp catalog linking to store

    First orders within 48 hours

  3. Week 3-4

    Grow Traffic

    • Run Instagram/Facebook ads (₹500/day minimum)
    • Create product videos for reels/shorts
    • Send abandoned cart emails (we do this automatically)
    • Enable customer reviews

    20-50 orders/week achievable

Savings calculator

Calculate What You Save by Owning Your Store

Monthly Commission Cost
₹24,000
Your Store Cost (Payment Gateway 2%)
₹2,400
You Save Per Month:
₹21,600
That's ₹2,59,200 yearly. Enough to hire 2 full-time employees.
  • Cloud-BasedAlways Accessible
  • SecurePayment Processing
  • 24/7Technical Support

Own your store. Keep your margins.

Store setup fee: ₹0. Monthly: ₹1,499 (pays for itself with 7-8 orders).

Start Your Store Free (14-day trial)